{"id":2810,"date":"2018-02-01T10:13:50","date_gmt":"2018-02-01T09:13:50","guid":{"rendered":"http:\/\/www.diamond-consult.com\/consultant\/?p=2810"},"modified":"2018-02-01T10:16:31","modified_gmt":"2018-02-01T09:16:31","slug":"creativite-collective-transformation-digitale","status":"publish","type":"post","link":"https:\/\/www.diamond-consult.com\/consultant\/creativite-collective-transformation-digitale\/","title":{"rendered":"Cr\u00e9ativit\u00e9 collective et Transformation Digitale"},"content":{"rendered":"<p><span style=\"font-family: Century\\ Gothic, serif;\">Comment utiliser la cr\u00e9ativit\u00e9 collective pour r\u00e9fl\u00e9chir aux freins et aux leviers pour \u00e9tablir une strat\u00e9gie et d\u00e9finir vos enjeux et vos objectifs de transformation digitale\u00a0?<\/span><\/p>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">Un des outils que nous pouvons utiliser est le photo-langage qui permet d\u2019ouvrir le champ des possibles en utilisant l\u2019art et des images pour identifier par exemple les freins et les leviers de votre projet de transformation.<\/span><\/p>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">J\u2019aime utiliser les cartes Dixit\u00a0:<\/span><\/p>\n<p><span style=\"font-family: Century\\ Gothic, serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2813\" src=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2018\/02\/img3.jpg\" alt=\"Diamond Consult\" width=\"179\" height=\"239\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2815\" src=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2018\/02\/img1.jpg\" alt=\"Diamond Consult\" width=\"180\" height=\"240\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2816\" src=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2018\/02\/img2.jpg\" alt=\"Diamond Consult\" width=\"180\" height=\"240\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">Au travers de ses images, il est possible de faire ressortir les <\/span><span style=\"font-family: Century\\ Gothic, serif;\"><b>principaux freins rencontr\u00e9s par les entreprises\u00a0:<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Un manque de vision, ou une vision claire des dirigeants et non partag\u00e9e avec les collaborateurs ou rediffuser \u00e0 des niveaux de management interm\u00e9diaire fonctionnant en silos et ne partageant pas leur mani\u00e8re de voir, cr\u00e9ant ainsi une perte de sens pour les \u00e9quipes\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">La complexit\u00e9 des projets ou l\u2019\u00e9loignement de la cible qui freine une mise en route ou un avancement car la vision long terme est trop \u00e9loign\u00e9e des pr\u00e9occupations terrains des collaborateurs op\u00e9rationnels qui ne comprennent pas leur valeur ajout\u00e9e au sein d\u2019un programme global au service de l\u2019entreprise\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">L\u2019incapacit\u00e9 \u00e0 d\u00e9montrer la valeur projet et les retours sur investissement (ROI) envisag\u00e9s et les difficult\u00e9s d\u2019allocation de ressources sur de nouveaux projets pour des \u00e9quipes qui sont d\u00e9j\u00e0 bien charg\u00e9e et dans des contextes de plus en plus pilot\u00e9s par des contraintes financi\u00e8res ou r\u00e9glementaires ;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">L\u2019acc\u00e9l\u00e9ration des mouvements et des modifications des march\u00e9s et des vitesses de transformation qui sont difficiles \u00e0 suivre<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">La peur du changement, accrue dans le monde des nouvelles technologies sans cesse changeantes et dans un jargon et un vocabulaire difficilement accessible aux n\u00e9ophytes\u00a0;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">Face \u00e0 ces freins, des leviers d\u2019actions et des facteurs clefs de succ\u00e8s pour r\u00e9ussir la transformation font en g\u00e9n\u00e9ral balance avec ces difficult\u00e9s et il est important de partager sur ces deux aspects pour motiver chacun et accuser r\u00e9ception des appr\u00e9hensions de chacun\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Les projets digitaux doivent s\u2019inscrire dans la strat\u00e9gie de l\u2019entreprise et contribuer \u00e0 la vision de la direction en amenant des solutions aux services d\u2019enjeux et d\u2019objectifs globaux\u00a0pour une entreprise meilleure et plus performante au service de ses clients ;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Le programme de transformation digitale doit amener de la valeur, de l\u2019innovation, et devenir une source de motivation pour chaque contributeur issu de tous les services et de tous les niveaux dans l\u2019entreprise\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Il est important d\u2019avancer, comme la tortue, \u00e0 petit pas et d\u2019engranger des petits succ\u00e8s, des victoires interm\u00e9diaires motivant les \u00e9quipes\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Le cadre doit \u00eatre pos\u00e9, partag\u00e9, connu et rappel\u00e9 \u00e0 chaque \u00e9tape en repartageant \u00e9galement \u00e0 chaque \u00e9tape la vision et les \u00e9toiles que l\u2019on souhaite atteindre dans un futur \u00e0 d\u00e9finir\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Chaque contributeur, ambassadeur du digital doit \u00eatre convaincu de sa valeur ajout\u00e9e, de l\u2019importance de sa contribution, si petite soit telle, tel le colibri dans un climat de confiance et de bienveillance\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Une gouvernance agile, nouvelle, impliquant des profils vari\u00e9s, repr\u00e9sentatifs de la diversit\u00e9 des cibles doit \u00eatre propos\u00e9e et ajust\u00e9e au fur et \u00e0 mesure de l\u2019avancement, en explicitant bien les r\u00f4les et les responsabilit\u00e9s et les devoirs de chacun\u00a0;<\/span><\/li>\n<li><span style=\"font-family: Century\\ Gothic, serif;\">Un projet de cette ampleur en introduisant en plus de nouvelles technologies entra\u00eene n\u00e9cessairement une \u00e9volutions des postes et la prise en compte de nouvelles comp\u00e9tences, cet aspect du projet doit \u00e9galement \u00eatre affich\u00e9e et partag\u00e9e pour r\u00e9duire les peurs engendr\u00e9es par ces \u00e9volutions de m\u00e9tiers incontournables\u00a0et accompagner chacun dans sa propre transformation en mettant \u00e0 chaque \u00e9tape l\u2019humain au c\u0153ur de la transformation digitale\u00a0?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">Nous pouvons aussi cr\u00e9er et construire ensemble un nuage de mots\u00a0:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2814 aligncenter\" src=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2018\/02\/img4.jpg\" alt=\"Diamond Consult\" width=\"300\" height=\"284\" \/><\/p>\n<p><span style=\"font-family: Century\\ Gothic, serif;\">Voil\u00e0 deux exemples d\u2019outils simple associant la cr\u00e9ativit\u00e9 et la transformation digitale.<\/span><\/p>\n<p>Pour en savoir plus, contactez nous et rencontrons nous.<\/p>\n<p><a href=\"https:\/\/www.diamond-consult.com\/consultant\/contact\/\"><span style=\"font-family: Century\\ Gothic, serif;\">https:\/\/www.diamond-consult.com\/consultant\/contact\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment utiliser la cr\u00e9ativit\u00e9 collective pour r\u00e9fl\u00e9chir aux freins et aux leviers pour \u00e9tablir une strat\u00e9gie et d\u00e9finir vos enjeux et vos objectifs de transformation digitale\u00a0? Un des outils que nous pouvons utiliser est le photo-langage qui permet d\u2019ouvrir le champ des possibles en utilisant l\u2019art et des images pour identifier par exemple les freins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9ativit\u00e9 collective et Transformation Digitale - Diamond Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diamond-consult.com\/consultant\/creativite-collective-transformation-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ativit\u00e9 collective et Transformation Digitale - Diamond Consult\" \/>\n<meta property=\"og:description\" content=\"Comment utiliser la cr\u00e9ativit\u00e9 collective pour r\u00e9fl\u00e9chir aux freins et aux leviers pour \u00e9tablir une strat\u00e9gie et d\u00e9finir vos enjeux et vos objectifs de transformation digitale\u00a0? 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