{"id":3371,"date":"2020-02-19T09:09:00","date_gmt":"2020-02-19T08:09:00","guid":{"rendered":"http:\/\/www.diamond-consult.com\/consultant\/?p=3371"},"modified":"2020-02-27T11:32:01","modified_gmt":"2020-02-27T10:32:01","slug":"design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie","status":"publish","type":"post","link":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/","title":{"rendered":"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3370\" src=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-300x300.jpg 300w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-1160x1160.jpg 1160w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-150x150.jpg 150w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-768x768.jpg 768w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-1536x1536.jpg 1536w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg 2048w, https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1-720x720.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h1>\n<h1>Vous avez envie de laisser plus de place \u00e0 la collaboration dans vos \u00e9quipes ?<\/h1>\n<p><strong>La collaboration<\/strong> est indispensable et ce n\u2019est pas si facile d\u2019instaurer cette culture de la collaboration dans nos organisations.<\/p>\n<p>Ainsi, je suis convaincue que l\u2019\u00e9tat d\u2019esprit \u00ab Design Thinking \u00bb et les boites \u00e0 outils de la cr\u00e9ativit\u00e9 sont des ingr\u00e9dients indispensables pour r\u00e9ussir les plans de transformation.<\/p>\n<p>Donc, pour accompagner le changement, nous devons entendre les craintes et proposer \u00e0 nos \u00e9quipiers d\u2019essayer de faire des choses diff\u00e9remment, sans jugement.<\/p>\n<p>Voil\u00e0, \u00e0 chaque animation d\u2019atelier cr\u00e9atif, je sors vitamin\u00e9e par l\u2019\u00e9nergie des participants, les multiples passerelles entre les cerveaux et la compl\u00e9mentarit\u00e9 des points de vue.<\/p>\n<h2>Design Thinking\u00a0: un terme \u00e0 la mode\u00a0?<\/h2>\n<p>De quoi parlons-nous\u00a0? <a href=\"https:\/\/www.youtube.com\/watch?v=UAinLaT42xY&amp;feature=youtu.be\">Tim Brown<\/a> a th\u00e9oris\u00e9 la d\u00e9marche en 2008 qui existe depuis les ann\u00e9es 1970.<\/p>\n<p>Tim Brown propose cette d\u00e9finition\u00a0:<\/p>\n<h3><strong>\u00ab\u00a0<\/strong><em>Une discipline qui utilise la sensibilit\u00e9, les outils et les m\u00e9thodes des designers pour permettre \u00e0 des \u00e9quipes multidisciplinaires d\u2019innover en mettant en correspondance attentes des utilisateurs, faisabilit\u00e9 et viabilit\u00e9 \u00e9conomique<\/em>.\u00a0\u00bb<\/h3>\n<p>Le Design Thinking est un mode de pens\u00e9e.<\/p>\n<p>Tim Brown nous invite \u00e0 penser GRAND, pour faire \u00e9voluer l\u2019organisation et sa strat\u00e9gie et \u00e0 structurer l\u2019approche.<\/p>\n<p>Comment ? Il s\u2019agit d\u2019une d\u00e9marche it\u00e9rative en cinq \u00e9tapes pour valider des concepts en les prototypant pour tester rapidement l\u2019ad\u00e9quation avec les besoins exprim\u00e9s par les clients.<\/p>\n<p>En pr\u00e9alable, il convient d\u2019accepter de passer en mode cr\u00e9atif et de contribuer \u00e0 l\u2019\u00e9tat d\u2019esprit.<\/p>\n<ul>\n<li>1.\u00a0\u00a0\u00a0 Empathie\u00a0: Se mettre dans les bottes de son client, \u00e9couter et comprendre les besoins<\/li>\n<li>2.\u00a0\u00a0\u00a0 Poser son probl\u00e8me\u00a0: Bien d\u00e9finir le besoin, expliciter la probl\u00e9matique<\/li>\n<li>3.\u00a0\u00a0\u00a0 Imaginer des solutions y compris les plus farfelues, diverger pour solutionner le probl\u00e8me<\/li>\n<li>4.\u00a0\u00a0\u00a0 Choisir une solution et la prototyper\u00a0: l\u2019essayer, la construire<\/li>\n<li>5.\u00a0\u00a0\u00a0 Faire tester le prototype par le march\u00e9 et ajuster pour \u00e9liminer rapidement de ce qui ne fonctionne pas<\/li>\n<\/ul>\n<p>Encore faut-il que la probl\u00e9matique soit bien pos\u00e9e.<\/p>\n<h3>\u00ab\u00a0Un probl\u00e8me bien pos\u00e9 est d\u00e9j\u00e0 \u00e0 moiti\u00e9 r\u00e9solu\u00a0\u00bb Poincar\u00e9<\/h3>\n<p>Et si nous croisions les regards pour construire ensemble un monde meilleur\u00a0?<\/p>\n<p>En effet, pour survivre dans notre monde complexe, il faut changer de point de vue.<\/p>\n<p>Ainsi, cr\u00e9ons des liens entre les diff\u00e9rentes fa\u00e7ons de voir le monde et d\u2019aborder les probl\u00e8mes.<\/p>\n<p>Diamond-Consult vous accompagne pour\u00a0:<\/p>\n<ul>\n<li>Analyser vos probl\u00e9matiques<\/li>\n<li>Collaborer pour \u00e9tudier des solutions, y compris les plus farfelues<\/li>\n<li>Construire un plan d\u2019action personnalis\u00e9, adapt\u00e9 \u00e0 votre contexte pour prendre le virage du digital, des nouvelles technologies et des adaptations d\u2019organisation induites.<\/li>\n<\/ul>\n<p>#CPS #TransfoNum #designthinking #creativity #problemsolving<\/p>\n<p>Pour en savoir plus, contactez-nous, rencontrons-nous, \u00e9changeons.<\/p>\n<p><a href=\"https:\/\/www.diamond-consult.com\/consultant\/contact\/\">https:\/\/www.diamond-consult.com\/consultant\/contact\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez envie de laisser plus de place \u00e0 la collaboration dans vos \u00e9quipes ? La collaboration est indispensable et ce n\u2019est pas si facile d\u2019instaurer cette culture de la collaboration dans nos organisations. Ainsi, je suis convaincue que l\u2019\u00e9tat d\u2019esprit \u00ab Design Thinking \u00bb et les boites \u00e0 outils de la cr\u00e9ativit\u00e9 sont des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[81,75,82,83,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult\" \/>\n<meta property=\"og:description\" content=\"Vous avez envie de laisser plus de place \u00e0 la collaboration dans vos \u00e9quipes ? La collaboration est indispensable et ce n\u2019est pas si facile d\u2019instaurer cette culture de la collaboration dans nos organisations. Ainsi, je suis convaincue que l\u2019\u00e9tat d\u2019esprit \u00ab Design Thinking \u00bb et les boites \u00e0 outils de la cr\u00e9ativit\u00e9 sont des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/\" \/>\n<meta property=\"og:site_name\" content=\"Diamond Consult\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T08:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-27T10:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Bontemps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/\",\"url\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/\",\"name\":\"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult\",\"isPartOf\":{\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg\",\"datePublished\":\"2020-02-19T08:09:00+00:00\",\"dateModified\":\"2020-02-27T10:32:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/b8a31310c4b5e30847a10b1c46681618\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage\",\"url\":\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg\",\"contentUrl\":\"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg\",\"width\":2048,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.diamond-consult.com\/consultant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/#website\",\"url\":\"https:\/\/www.diamond-consult.com\/consultant\/\",\"name\":\"Diamond Consult\",\"description\":\"Cr\u00e9ativit\u00e9 collective et transformation digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.diamond-consult.com\/consultant\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/b8a31310c4b5e30847a10b1c46681618\",\"name\":\"Karine Bontemps\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d90c47ec6fb4f58731ae89b9d725301?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d90c47ec6fb4f58731ae89b9d725301?s=96&d=mm&r=g\",\"caption\":\"Karine Bontemps\"},\"url\":\"https:\/\/www.diamond-consult.com\/consultant\/author\/karine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult","og_description":"Vous avez envie de laisser plus de place \u00e0 la collaboration dans vos \u00e9quipes ? La collaboration est indispensable et ce n\u2019est pas si facile d\u2019instaurer cette culture de la collaboration dans nos organisations. Ainsi, je suis convaincue que l\u2019\u00e9tat d\u2019esprit \u00ab Design Thinking \u00bb et les boites \u00e0 outils de la cr\u00e9ativit\u00e9 sont des [&hellip;]","og_url":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/","og_site_name":"Diamond Consult","article_published_time":"2020-02-19T08:09:00+00:00","article_modified_time":"2020-02-27T10:32:01+00:00","og_image":[{"width":2048,"height":2048,"url":"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg","type":"image\/jpeg"}],"author":"Karine Bontemps","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":false,"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/","url":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/","name":"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie - Diamond Consult","isPartOf":{"@id":"https:\/\/www.diamond-consult.com\/consultant\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage"},"image":{"@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg","datePublished":"2020-02-19T08:09:00+00:00","dateModified":"2020-02-27T10:32:01+00:00","author":{"@id":"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/b8a31310c4b5e30847a10b1c46681618"},"breadcrumb":{"@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#primaryimage","url":"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg","contentUrl":"https:\/\/www.diamond-consult.com\/consultant\/wp-content\/uploads\/2020\/02\/Marshmallow-1.jpg","width":2048,"height":2048},{"@type":"BreadcrumbList","@id":"https:\/\/www.diamond-consult.com\/consultant\/design-thinking-et-creativite-les-ingredients-pour-une-transformation-reussie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.diamond-consult.com\/consultant\/"},{"@type":"ListItem","position":2,"name":"\u00ab Design Thinking \u00bb et Cr\u00e9ativit\u00e9 : Les ingr\u00e9dients pour une transformation r\u00e9ussie"}]},{"@type":"WebSite","@id":"https:\/\/www.diamond-consult.com\/consultant\/#website","url":"https:\/\/www.diamond-consult.com\/consultant\/","name":"Diamond Consult","description":"Cr\u00e9ativit\u00e9 collective et transformation digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diamond-consult.com\/consultant\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/b8a31310c4b5e30847a10b1c46681618","name":"Karine Bontemps","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.diamond-consult.com\/consultant\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3d90c47ec6fb4f58731ae89b9d725301?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d90c47ec6fb4f58731ae89b9d725301?s=96&d=mm&r=g","caption":"Karine Bontemps"},"url":"https:\/\/www.diamond-consult.com\/consultant\/author\/karine\/"}]}},"_links":{"self":[{"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/posts\/3371"}],"collection":[{"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/comments?post=3371"}],"version-history":[{"count":3,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/posts\/3371\/revisions"}],"predecessor-version":[{"id":3375,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/posts\/3371\/revisions\/3375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/media\/3370"}],"wp:attachment":[{"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/media?parent=3371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/categories?post=3371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diamond-consult.com\/consultant\/wp-json\/wp\/v2\/tags?post=3371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}