{"id":3927,"date":"2021-09-10T12:35:55","date_gmt":"2021-09-10T10:35:55","guid":{"rendered":"https:\/\/www.diamond-consult.com\/consultant\/?p=3927"},"modified":"2021-09-10T12:38:58","modified_gmt":"2021-09-10T10:38:58","slug":"un-achat-sur-deux-se-fait-en-ligne-sur-telephone-mobile","status":"publish","type":"post","link":"https:\/\/www.diamond-consult.com\/consultant\/un-achat-sur-deux-se-fait-en-ligne-sur-telephone-mobile\/","title":{"rendered":"Un achat sur deux se fait en ligne sur t\u00e9l\u00e9phone mobile."},"content":{"rendered":"<p><span data-tt=\"{}\">81,4% des internautes ach\u00e8tent d\u00e9sormais en ligne.<\/span><\/p>\n<p><span data-tt=\"{}\">Ainsi, en France, <\/span><span data-tt=\"{&quot;fontHints&quot;:1}\">cette tendance est encore plus marqu\u00e9e parmi les \u00ab\u00a0millenials\u00a0\u00bb<\/span><span data-tt=\"{}\">\u00a0qui sont 62% \u00e0 pl\u00e9bisciter ce mode d\u2019achat.<\/span><\/p>\n<p>Et, d&rsquo;apr\u00e8s une \u00e9<span data-tt=\"{&quot;paragraphStyle&quot;:{&quot;alignment&quot;:4,&quot;style&quot;:3}}\">tude <a href=\"https:\/\/www.payplug.com\/fr\/blog\/tendances-mobile-2021\">Payplug<\/a> : un achat sur deux se fait sur mobile.<\/span><\/p>\n<p>De plus, <span data-tt=\"{}\"> la crise sanitaire a favoris\u00e9 l<\/span>a mont\u00e9e en puissance des places de march\u00e9.<\/p>\n<p>En effet, le cabinet de conseils <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/top-10-trends-in-digital-commerce\">Gartner<\/a> pr\u00e9disait depuis 2018 que\u00a0<span data-tt=\"{&quot;fontHints&quot;:1}\">75% des achats passeront par une marketplace (place de march\u00e9) d\u2019ici 2022.<\/span><\/p>\n<p><span data-tt=\"{}\">Gr\u00e2ce \u00e0 ces plateformes, les commer\u00e7ants combinent des offres d&rsquo;achat en magasin avec des exp\u00e9riences de vente en ligne de qualit\u00e9.<\/span><\/p>\n<p><span data-tt=\"{&quot;paragraphStyle&quot;:{&quot;alignment&quot;:4,&quot;style&quot;:100}}\">Les ventes en ligne des enseignes magasins confirment leur progression\u00a0<\/span><span data-tt=\"{&quot;paragraphStyle&quot;:{&quot;alignment&quot;:4,&quot;style&quot;:100},&quot;fontHints&quot;:1}\">: +53% sur l\u2019ann\u00e9e 2020, avec des pics \u00e0 +100% pendant les deux confinements <\/span><span data-tt=\"{&quot;paragraphStyle&quot;:{&quot;alignment&quot;:4,&quot;style&quot;:100}}\">(acc\u00e9l\u00e9ration des livraisons \u00e0 domicile, du click &amp; collect et du drive).<\/span><\/p>\n<p><span data-tt=\"{&quot;paragraphStyle&quot;:{&quot;alignment&quot;:4,&quot;style&quot;:100}}\">Les ventes sur internet ont permis \u00e0 de nombreux commerces physiques ferm\u00e9s de conserver une activit\u00e9<\/span><\/p>\n<p><span data-tt=\"{&quot;fontHints&quot;:2}\">Par exemple, en France, des acteurs\u00a0 comme <a href=\"https:\/\/www.manomano.fr\/\">ManoMano<\/a><\/span><span data-tt=\"{&quot;fontHints&quot;:2}\">\u00a0dans le domaine du bricolage ou Decathlon ont su d&rsquo;adapter \u00e0 l\u2019hyper comp\u00e9titivit\u00e9 du march\u00e9.\u00a0<\/span><\/p>\n<p><span data-tt=\"{}\">Pour conclure, le bilan du e-commerce en 2020, fait par la <a href=\"https:\/\/www.fevad.com\/bilan-du-e-commerce-en-2020-les-ventes-sur-internet-atteignent-112-milliards-deuros-grace-a-la-digitalisation-acceleree-du-commerce-de-detail\/#:~:text=COMMUNIQUE%20DE%20PRESSE-,Bilan%20du%20e%2Dcommerce%20en%202020%20%3A%20les%20ventes%20sur%20internet,%2C5%25%20sur%20un%20an.\">Fevad<\/a> indque que les ventes sur internet atteignent 112 milliards d\u2019euros gr\u00e2ce \u00e0 la digitalisation acc\u00e9l\u00e9r\u00e9e du commerce de d\u00e9tail <\/span><\/p>\n<p>Si vous voulez r\u00e9fl\u00e9chir \u00e0 l&rsquo;int\u00e9r\u00eat, pour votre organisation, de diversifier vos plateformes de vente, contactez nous.<\/p>\n<p>#E-commerce #Transfonum<\/p>\n","protected":false},"excerpt":{"rendered":"<p>81,4% des internautes ach\u00e8tent d\u00e9sormais en ligne. Ainsi, en France, cette tendance est encore plus marqu\u00e9e parmi les \u00ab\u00a0millenials\u00a0\u00bb\u00a0qui sont 62% \u00e0 pl\u00e9bisciter ce mode d\u2019achat. Et, d&rsquo;apr\u00e8s une \u00e9tude Payplug : un achat sur deux se fait sur mobile. De plus, la crise sanitaire a favoris\u00e9 la mont\u00e9e en puissance des places de march\u00e9. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[129,128],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un achat sur deux se fait en ligne sur t\u00e9l\u00e9phone mobile. - Diamond Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diamond-consult.com\/consultant\/un-achat-sur-deux-se-fait-en-ligne-sur-telephone-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un achat sur deux se fait en ligne sur t\u00e9l\u00e9phone mobile. - Diamond Consult\" \/>\n<meta property=\"og:description\" content=\"81,4% des internautes ach\u00e8tent d\u00e9sormais en ligne. Ainsi, en France, cette tendance est encore plus marqu\u00e9e parmi les \u00ab\u00a0millenials\u00a0\u00bb\u00a0qui sont 62% \u00e0 pl\u00e9bisciter ce mode d\u2019achat. Et, d&rsquo;apr\u00e8s une \u00e9tude Payplug : un achat sur deux se fait sur mobile. De plus, la crise sanitaire a favoris\u00e9 la mont\u00e9e en puissance des places de march\u00e9. 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